Azamara has unveiled what it is calling the most comprehensive programme of pre- and post-land tours in the cruise industry, as well as an updated brand name and logo.

Guests can choose from more than 1,700 excursions, although Azamara president and CEO Larry Pimentel said he expects the programme to grow “as we continue to augment our services”.

The line is also removing the Club Cruises element of its name to reflect “a redefined dedication to destination immersion” and “the brand’s renewed focus on cruising and immersive inland experiences”.

Azamara, cruise, cruising, Destination Immersion, Azamara Club Cruises, Larry Pimentel
New Azamara logo

Pimentel added: “Our passion for land has allowed our Destination Immersion programming to evolve over the past 10 years, from ‘You’ll Love Where We Take You’ to ‘Stay Longer, Experience More’ to now ‘Explore Further’.

“Destination Immersion is what makes Azamara unique within the industry. This is just the beginning; we expect our land programming to grow even more as we continue to augment our services. That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name and expand our strategy.

“Now available on every single voyage starting October 2019 and available throughout future deployments, we will provide a variety of unique curated products that emphasise our ‘Explore Further’ identity through benefits such as longer stays, more overnights and night touring.

“These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveller a whole new world.”

Azamara, cruise, cruising, Destination Immersion, Azamara Club Cruises, Larry Pimentel
Azamara plans to take guests to the heart of a destination


Azamara is working with a range of luxury travel companies, including Cox & Kings, which will operate more than 75 per cent of the land programming.

All land packages include most breakfast items and a variety of select authentic meals throughout the journey; all transfers to/from voyage, airport and between land tour cities; tour directors and explorations led by local experts, such as geologists, naturalists, sommeliers, astronomers and wildlife experts.

Example programmes include:

AzAmazing Journeys:

Land Journeys:

Stay Local:

For more information visit