Hurtigruten has launched its “Norwegianess” campaign following its Made in Norway certification from Innovation Norway.

The campaign highlights the company’s Norwegian heritage through witty promotions featuring local idioms and scenic imagery. Travelers can save up to $1,000 on Original voyages or receive up to 6,000 Norwegian kroner in onboard credit for Signature voyages when booked by November 21, 2024.

“Our Norwegianess is one of our most important unique selling points and we are proud of our Norwegian heritage. We also know that our future guests are looking specifically to experience Norway in the most authentic way possible, which is where we’re unbeatable, knowing the Norwegian coast better than anyone. We have sailed this coast for 131 years now. Our crew onboard are from the various towns and cities along it, and they will gladly share their tips. You cannot get closer to experiencing the real Norway than that,” said Carly Biggart, Hurtigruten’s VP of the Americas.

Hurtigruten is the only travel company included in Innovation Norway’s recently launched “Made in Norway” certification.