Hurtigruten Expeditions (HX) has renewed its broadcast sponsorship of the Sky Nature channel for 2024, after a successful collaboration in 2022, according to a press release.

The partnership, facilitated by Sky Media and brokered by The Media People, aims to further promote HX’s commitment to conservation and protection in the regions it explores, the company said.

Suzanne Hall, European marketing director at HX said: “The partnership between HX and Sky Nature has already proved a great success and saw us reach 20 percent of adults with our campaign, with an uplift to 23 percent of those over the age of 55 – a core audience for us. We have strong synergies when it comes to our sustainability ambitions, and both us and Sky Nature remain dedicated to protecting the wonder of the natural world around us.

“At HX, we continue to strive to lead the way when it comes to sustainability. We were the first cruise line to remove single-use plastic from operations, and our hybrid-battery ships are helping us to reduce carbon emissions. We’re looking forward to working again with Sky Nature this year and inspiring more people to engage with the natural world in a meaningful way.”

Karin Seymour, director of client and marketing at Sky Media added: “HX’s decision to return showcases the continuing power of TV to build brand fame and reach premium audiences. With Sky Nature’s world-class content together with HX and Sky’s commitment to sustainability, this collaboration will put the new HX brand on the map and engage viewers who are passionate about the natural world.”