Norwegian Cruise Line Holdings (NCLH) has announced a donation of $50,000 to the Juneau Community Foundation.

According to a press release, this contribution is a significant move to support flood recovery efforts in Juneau and aims to provide direct financial assistance to residents affected by the natural disaster.

The city of Juneau in Alaska has been facing unprecedented flooding triggered by the release of water from the Mendenhall Glacier, the company said.

Described as the worst in Juneau’s history, this disaster has caused widespread destruction, flooding homes and displacing numerous residents.

NCLH’s donation to the Juneau Community Foundation will support a newly established fund aimed at providing financial assistance for needs that may not be fully covered by FEMA.

“We are deeply connected to the Juneau community, and witnessing the devastation from the recent flood has been heart-wrenching,” said Dan Farkas, executive vice president, general counsel, and chief development officer at NCLH.

“Juneau is not just a destination for us; it’s a community we truly care about. ‘Strengthening Our Communities’ is a key pillar of our global Sail & Sustain program, and we feel a profound responsibility to stand by the residents of Juneau in their time of need. Our donation is focused on providing direct financial relief to help families rebuild their lives and facilitate a fast return to normalcy,” he added.

The Juneau Community Foundation will gather applications from affected residents, who will be asked to complete a simple, one-page form.

By the end of September, the foundation will review the applications and begin disbursing funds to those in need. More details on how to donate or apply to the fund are available on its website.

“We are grateful for NCLH’s generous donation, which will play a crucial role in helping our community recover from this disaster,” added Amy Skilbred, executive director of the Juneau Community Foundation.

“This fund will allow us to quickly and effectively provide financial support to residents who are struggling to rebuild their homes and lives.”