Cunard has announced the appointment of a new director of UK sales, alongside details of 2023 cruises.

Tom Mahoney, who is currently Cunard’s director of strategic planning, will take on the new sales role at the end of January.

He will be responsible for the UK distribution strategy covering all channels, including all aspects of UK travel agent and on board sales, and will report to Cunard vice-president of sales and marketing Angus Struthers.

Struthers said: “Tom has built a highly successful track record as an integral part of Cunard’s senior commercial team and is warmly welcomed into the director of UK sales role.

“With Cunard’s fourth ship of the fleet being built, Tom will lead the sales team at a crucial and exciting time, as the brand significantly grows and provides a wealth of opportunities for UK travel agents.”

Cunard has also launched more than 150 new cruises, known as the ‘World Awaits’ voyages, sailing between 23 April and 15 December 2023.

Queen Elizabeth, Queen Mary 2 and Queen Victoria will call at 120 ports in 35 countries, with 23 late evening departures and 15 overnight stays with voyages between two nights and 37 nights in duration.

Queen Mary 2 will sail a programme of 18 transatlantic crossings, with departures from both Southampton and New York.

In addition, the line will operate a Mediterranean fly-cruise season from Barcelona, a series of 10-night roundtrips in Alaska, an Independence Day sailing calling in Boston, and a 16-night Baltic voyage.

Carnival UK president Sture Myrmell said: “We’re thrilled to launch such an exciting programme of new itineraries, giving the opportunity to those new to Cunard – or new to cruising in general – the chance to visit the places they’ve always dreamed of, escape, unwind and feel special.

“From famous city destinations to breathtaking natural wonders, the Cunard 2023 New Voyages offer the perfect way to rediscover the joy of exploration while enjoying our signature White Star Service and all the other special touches that set a Cunard cruise apart from the rest.”