Ambassador Cruise Line, the first British cruise line to launch since 2010, has appointed Gordon Nardini as its chief marketing officer.

Nardini joined Ambassador in April 2021 on a consultancy basis to conceive and help build the business and brand from inception, prior to its formal launch in May 2021.

Reporting in to the cruise line’s CEO Christian Verhounig, Nardini now sits on the executive leadership team.

He will lead the company’s marketing and external and internal communications teams, as well as oversee the company’s PR and Marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.

Nardini said: “To have been involved in the development of the brand for the first post-pandemic cruise line to launch in the UK has been a huge privilege.

“The commitment and agility offered by the broader team and our agencies has contributed to the remarkable success of the launch.

“I accepted the role with confidence as we set sail for our inaugural season in April 2022 and are poised to expand the fleet beyond our first ship Ambience, further delivering premium value cruises at an affordable price. I look forward to an exciting future at Ambassador”.

Verhounig added: “Gordon’s fundamental involvement in creating and building our brand, and the behind-the-scenes set up, has contributed to what Ambassador Cruise Line is today and the warm welcome the cruise line has received from the travel industry and travellers alike. We are delighted he is now a full-time member of the executive leadership team.”