Celebrity Cruises has launched its latest travel agent giveaway, featuring 100 cash prizes totalling £25,000.

To be in with a chance of winning, agents need to make as many new Celebrity Cruises bookings as they can between 6 September and 12 November 2021 across any of the brand’s ships.

All bookings need to be claimed via Celebrity Rewards, which is accessible through Celebrity Central. Agents can track their progress via the weekly leaderboards available on the Celebrity Rewards website.

The 100 winners will then receive 25,000 points to redeem as £250 and on their Celebrity Rewards Mastercard.

In addition, for every new booking made on any sailing year from 2021 through to 2023, agents can earn £10 for each Balcony and Concierge-class booking. £20 is available for every booking in the AquaClass and The Retreat.

There are two offers available for clients. The first is an airfare deal offering a fixed rate airfare to Europe from £99. The second is Caribbean airfare savings of £150 per person for sailings departing between January 2022 and April 2023.

Guests on Celebrity Silhouette sailing from Southampton, departing between 21 April 2022 and 9 October 2022, will be eligible for a free upgrade from an Oceanview to Balcony stateroom.

Moreover, wifi, drinks and service charge are now included in every purchase.

In order to maximise sales and Celebrity Rewards earnings, sales and marketing toolkits will be hosted on Celebrity Central.

Support will also be available via the contact centre. The centre is open on Monday to Friday between 9am-8 pm, Saturdays between 9am-6pm and Sundays between 10am-5pm.

For updates, itineraries and selling tips to share with guests, agents can visit Celebrity Cruises’ Travel Agent Facebook page.

This comes after the Celebrity Cruises and Cruise Trade News summer prize giveaway, which included the chance to win a cruise on Celebrity Silhouette.

Celebrity Silhouette set sail again on 3 July. Celebrity Cruises vice-president and MD for EMEA Jo Rzymowska stated at the time that “welcoming them back was so emotional”.