Norwegian Cruise Line has launched NCL Freestyle Rewards, a new incentive programme where travel partners can earn and collect points towards thousands of gifts or vouchers of their choice.

The scheme follows the recent introduction of the line’s new travel agent portal and resource centre, Norwegian Central.

Prizes include a range of tech, such as the Apple iPhone, Canon digital cameras, GHD hair products, kids’ toys and books, as well as gift vouchers for high street fashion brands.

Points will be awarded based on different booking factors, including stateroom category and cruise itinerary, encouraging agents to identify opportunities to upsell and maximise their point earning potential in the process.

Agents have 40 days from the booking date to claim their points, with rewards ranging from 200 points for a two to six-day balcony cruise, to 800 points for voyages of seven or more days in The Haven by Norwegian.

Points are available to the agent as soon as they are earned and are valid for up to 24 months. All agents who register by 28 February will also be entered to win a seven-day fly-cruise for two to the Western Mediterranean on Norwegian Epic.

In addition, travel partners who register by the end of February will receive 50 bonus points, while the 500th, 1,000th, 1,500th and 2,000th travel partners to sign up will each get an additional 1,000 points.

Norwegian Cruise Line UK & Ireland and MEA VP and managing director Eamonn Ferrin said: “We can’t stress enough how incredibly thankful we are for the commitment, hard work and loyalty our travel partners continue to show us at all times.

“As we enter a new year that provides for novel opportunities for the travel business, we want to offer our valued partners another tool to help them capitalise on the great pent-up demand we see for our cruises, all while rewarding them for their continuous dedication.”