Virgin Voyages has confirmed that its first ship, Scarlet Lady, will feature Cuba as a destination during her inaugural season in 2020. 

The cruise line said that the decision was based on customer and travel partner research it conducted in North America and the UK.

“Virgin Atlantic has been visiting Cuba for 13 years, and I cannot wait to see our iconic Scarlet Lady gleaming in the Havana Harbour,” said Virgin Group founder Sir Richard Branson.

“Havana is the perfect place for our sailors to go and experience a city that exudes an irresistible energy and passion.”

Virgin Voyages president and CEO Tom McAlpin, added: “We are thrilled to share the news about our partnership with Cuba and can’t wait to take our sailors to Havana, which is without doubt, one of the Caribbean’s most authentic and enriching destinations.

“This fantastic place offers the chance for our sailors to create their own unique stories as they uncover cultural treasures, meet the locals and just soak up the atmosphere.”

Specific sailing dates will be released when the company opens up bookings for sale next year. Shore experiences are in development and details will be made available later in 2019.

Scarlet Lady is the first of four ships being constructed for Virgin Voyages.