Adventure Canada is seeing a significant rise in interest and bookings from Canadian travelers, with 71 percent of guests in 2025 coming from Canada, a figure that has already reached 78 percent for 2026, the company said in a statement.

The trend reflects a growing preference for domestic travel and support for Canadian-based companies. More travelers are choosing Adventure Canada, drawn to its focus on community, culture and conservation.

“We welcome anyone with an open mind and a spirit of adventure,” said Cedar Swan, CEO of Adventure Canada. “It’s inspiring to see more Canadians eager to experience the breathtaking landscapes, rich history, and incredible people that make our country so unique. For nearly 40 years, we’ve navigated these waters with those who know them best, fostering education, exploration, and camaraderie along the way. We’re proud to share these experiences and deepen connections to Canada.”

Notable Canadians Who Travel with Adventure Canada:

• Margaret Atwood: Author of The Handmaid’s Tale and The Testaments, Atwood has written over 50 books, including The Stone Mattress, which she penned aboard an Adventure Canada expedition. She shares literary insights and discussions during voyages.
• Bob McDonald: Science broadcaster and host of Quirks & Quarks, McDonald engages guests with talks on climate change, space exploration and the natural world.
• Jacquie Matechuk: Award-winning wildlife and conservation photographer and Canon Canada ambassador, Matechuk helps guests refine their photography skills while documenting the journey.
• Barney Bentall: Juno-winning musician and frontman of The Legendary Hearts, Bentall contributes both musically and as an expedition team member, occasionally assisting with shore landings.