HX Expeditions has unveiled new fleet livery colors in “Indigo Blue” and “Sand,” marking a key milestone in rebranding following its separation from Hurtigruten.

The announcement follows the initial launch of the HX brand in December 2023.

“This is the next important step in the HX brand evolution,” said Gebhard Rainer, CEO of HX Expeditions. “The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level. Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black.”

The new color palette, inspired by marine wildlife, features Pearl, Sand and Arctic White. This marks a departure from the red and black colors associated with its former sister brand, Hurtigruten, which will continue to use them. The updated visual identity creates a distinct look for HX, helping differentiate the brand, especially in regions like Norway, where both companies will continue to operate.